- Social media
For British heritage brand Barbour, tradition is everything. But without a social media presence or online store, the family-run business was missing out.
Barbour reached out to me to create an updated brand identity and build their social media channels.
The challenge was broad: connect with an existing audience offline, while simultaneously tapping into a younger, digital-savvy audience.
Heritage brand storytelling for a digital audience.
Barbour writing sample
Barbour needed a way of translating their brand to a digital landscape, and bringing their rich history to social media. To do this, I spent time at their factory and archive in South Shields, learning about the company history and products. With a solid understanding of the brand, we built a robust, practical guide for print and digital formats that Barbour could use for many years to come.
With new guidelines and a thriving community, Barbour transformed from an old-fashioned label into one of the leading British luxury brands on social media.
During this time, I also lead copy projects for the brand’s website, press releases and advertorials, a new ecommerce site, in-store signage and catalogues.
#BarbourPeople and #BarbourDogs – two UGC ideas that continue to run as regular features, have inspired tens of thousands of posts by followers.
Delivery service Budbee needed a new brand approach and vision. We reimagined the creative direction, per-product usability and design, and oversaw development integration.
Lynx Studio Technology
A deep-dive into the user interface logic of Lynx's production hardware interfaces, including a complete redesign and recode of their official website, and fresh product photography.
This copy refresh for payments giant Zettle included updating tone of voice, integrating SEO best practices and managing localisation for over seven global markets.
Building a brand from the ground up and liberating insurance from dull-grey to vibrant-joy. Included: brand creation, verbal identity, concept creative, web design and build.
A from-scratch copy project for a series of new high-tech apps. This included a full-scale copy concept, from brand guidelines to nomenclature to content creation.
Driving management decisions, team purpose, cohesion and inclusion in a series of web apps: “...benefited our customers, our culture and the public's trust in PostNord.”
Communicating B2B payment methods with a friendly and human voice. This project included branding workshops to find the USPs of new products, site copy and SEO.
A site that gives users the same feeling as Superdoodle's work – quirky, fun and familiar. We led branding, design, copy and development from scratch to launch.
We created a blazing-fast clothing site that highlights brands willing to lose margin to gain ground on the journey towards fully ethical clothing.
Bringing a heritage brand into the modern era with a full digital evolution: including site copy, social media launch and digital-specific branding.