Zettle
- Global web copy audit
- Web copy rewrite
- SEO and localisation
I was the lead copywriter for web at Zettle, through a transition period of hypergrowth and their acquisition by PayPal.
In the decade since its launch, the Zettle website had grown unruly. I led a full web copy audit and created a refreshed approach with new key messaging, site copy and an updated tone of voice. This project also included managing localised versions of each web page across seven global markets.
“Rebecca is probably the best copywriter that I’ve ever come across”
— Stoffe Blom, Zettle’s web design lead
In creating the site copy, I collaborated with data engineers to A/B test options before launch. I worked closely with SEO experts in my team to make sure each page was set for success. Using data and SEO in this way, I was able to produce copy that resulted in a substantial uptick in conversion.
Results included:Conversion rate: +25% after launch vs weeks before launch average
KYC acceptance rate: +30% after launch vs weeks before launch average
Sales forms submissions: +24% after launch vs week before launch average
;)
“Rebecca is probably the best copywriter that I’ve ever come across, not just when it comes to the actual writing but also how she tackled different stakeholders and co-worked with other copywriters to set a joint way of communicating with text in all of iZettle’s digital platforms.
To work with Rebecca is pure joy, she gives you stability and trust and she knows what she’s doing. I couldn’t be happier with how she performed and how she executed her responsibilities. I would hire her in a heartbeat!”
— Stoffe Blom, Zettle’s web design lead
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