Tom.co.uk
- Creative direction
- UX/UI design
- FE development
- Copywriting
We were tasked with liberating life insurance from something typically sober and sensible to something vibrant and joyful. We created a new brand for tom.co.uk that had a visual and emotional “pop” to help users make a positive choice.
The site has had over 500 million unique views, and became a hugely profitable venture for the owners. In its wake came a slew of copycats, all making attempts to recreate the tongue-in-cheek energy of the original.
We replaced the usual sign up form with an interactive chat bot, offering easter eggs along the way to boost brand personality and site stickiness.
“Tom’s stratospheric ride to the top shows how Tim and Rebecca created a brand and product that connected with the social zeitgeist.”
— Adam Taylor, CEO of Tom
;)
;)
The new brand performed very well, leading to its sale to one of the largest insurance companies in Europe. With its success came partnerships with household names, including boxer Tyson Fury.
Have a play with the live site!
Budbee
Delivery service Budbee needed a new brand approach and vision. We reimagined the creative direction, per-product usability and design, and oversaw development integration.
Lynx Studio Technology
A deep-dive into the user interface logic of Lynx's production hardware interfaces, including a complete redesign and recode of their official website, and fresh product photography.
Tom.co.uk
Building a brand from the ground up and liberating insurance from dull-grey to vibrant-joy. Included: brand creation, verbal identity, concept creative, web design and build.
PostNord
Driving management decisions, team purpose, cohesion and inclusion in a series of web apps: “...benefited our customers, our culture and the public's trust in PostNord.”
Superdoodle
A site that gives users the same feeling as Superdoodle's work – quirky, fun and familiar. We led branding, design, copy and development from scratch to launch.
Zettle
This copy refresh for payments giant Zettle included updating tone of voice, integrating SEO best practices and managing localisation for over seven global markets.
Einride
A from-scratch copy project for a series of new high-tech apps. This included a full-scale copy concept, from brand guidelines to nomenclature to content creation.
Payer
Communicating B2B payment methods with a friendly and human voice. This project included branding workshops to find the USPs of new products, site copy and SEO.
Must have*
We created a blazing-fast clothing site that highlights brands willing to lose margin to gain ground on the journey towards fully ethical clothing.
Barbour
Bringing a heritage brand into the modern era with a full digital evolution: including site copy, social media launch and digital-specific branding.