Payer
- Tone of voice
- Web copy
- SEO integration
When fintech company Payer changed their business model, they needed a brand and website refresh to match.
I led Payer through a series of workshops to define the company values, vision and mission. With this in place, I created a tone of voice and style guideline, plus copy for the new website.
Results included:
+180% YoY increase in users
+260% YoY increase in leads
+100% YoY increase in brand awareness
+450% YoY increase in company growth volume
Tone of voice sample
Payer’s technology was complex, and their new approach meant the majority of key messaging was out-dated. I worked with the product managers to understand and redefine the products, and build new ways to package their offerings.
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