When fintech company Payer changed their business model, they needed a brand and website refresh to match.

I led Payer through a series of workshops to define the company values, vision and mission. With this in place, I created a tone of voice and style guideline, plus copy for the new website.

Results included:
+180% YoY increase in users
+260% YoY increase in leads
+100% YoY increase in brand awareness
+450% YoY increase in company growth volume

Tone of voice sample

Payer’s technology was complex, and their new approach meant the majority of key messaging was out-dated. I worked with the product managers to understand and redefine the products, and build new ways to package their offerings.