- Tone of voice
- Web copy
- SEO integration
When fintech company Payer changed their business model, they needed a brand and website refresh to match.
I led Payer through a series of workshops to define the company values, vision and mission. With this in place, I created a tone of voice and style guideline, plus copy for the new website.
+180% YoY increase in users
+260% YoY increase in leads
+100% YoY increase in brand awareness
+450% YoY increase in company growth volume
Tone of voice sample
Payer’s technology was complex, and their new approach meant the majority of key messaging was out-dated. I worked with the product managers to understand and redefine the products, and build new ways to package their offerings.
Delivery service Budbee needed a new brand approach and vision. We reimagined the creative direction, per-product usability and design, and oversaw development integration.
Lynx Studio Technology
A deep-dive into the user interface logic of Lynx's production hardware interfaces, including a complete redesign and recode of their official website, and fresh product photography.
This copy refresh for payments giant Zettle included updating tone of voice, integrating SEO best practices and managing localisation for over seven global markets.
Building a brand from the ground up and liberating insurance from dull-grey to vibrant-joy. Included: brand creation, verbal identity, concept creative, web design and build.
A from-scratch copy project for a series of new high-tech apps. This included a full-scale copy concept, from brand guidelines to nomenclature to content creation.
Driving management decisions, team purpose, cohesion and inclusion in a series of web apps: “...benefited our customers, our culture and the public's trust in PostNord.”
Communicating B2B payment methods with a friendly and human voice. This project included branding workshops to find the USPs of new products, site copy and SEO.
A site that gives users the same feeling as Superdoodle's work – quirky, fun and familiar. We led branding, design, copy and development from scratch to launch.
We created a blazing-fast clothing site that highlights brands willing to lose margin to gain ground on the journey towards fully ethical clothing.
Bringing a heritage brand into the modern era with a full digital evolution: including site copy, social media launch and digital-specific branding.